“E-CRM- IMPORTANCE AND IMPACT ON RETAIL INDUSTRY”. CAHIERS MAGELLANES-NS, [S. l.], v. 6, n. 2, p. 6767–6779, 2024. Disponível em: https://cahiersmagellanes.com/index.php/CMN/article/view/1007.. Acesso em: 6 nov. 2026.