A STUDY ON CUSTOMER RETENTION STRATEGIES: FOSTERING LOYALTY THROUGH QUALITY. CAHIERS MAGELLANES-NS, [S. l.], v. 6, n. 2, p. 6837–6848, 2024. Disponível em: https://cahiersmagellanes.com/index.php/CMN/article/view/1012.. Acesso em: 3 aug. 2026.