MEASURING THE EVOLVING ROLES OF HINDI NEWS ANCHORS IN DIGITAL ERA.

Abstract

This study explores the evolving roles of Hindi news anchors in the context of digital journalism. The digital era has redefined traditional news delivery, necessitating that anchors develop a diverse set of skills to adapt to multi-platform environments. Key skills include digital literacy, multimedia production, real-time reporting, audience engagement, data analytics, and fact-checking, all of which are essential for creating and disseminating content across various digital platforms. This study examines how these skills impact the professional status of Hindi news anchors, enhancing their credibility, visibility, and adaptability in a competitive media landscape. By mastering these competencies, anchors not only improve their individual careers but also contribute to the overall success and integrity of their news organizations. The paper provides a comprehensive understanding of how Hindi news anchors are navigating the challenges and opportunities presented by the digital age, redefining their roles to meet the demands of a rapidly changing journalism industry.