AI-GENERATED AND HUMAN-GENERATED IMAGES IN DIGITAL ADVERTISING CAMPAIGNS TO EXAMINE USER ENGAGEMENT AND PERCEPTION ON SOCIAL MEDIA
Keywords:
artificial intelligence, humans generated images, digital marketing, social media analytics, user engagement, netnography, and online advertising.Abstract
Artificial intelligence-generated images are increasingly common in digital advertising, complementing conventional human-created content. This study analyses the extent of user engagement and perception of artificial intelligence-generated photos on social media platforms compared to human-generated images. This research project investigated the use of netnography and social media data to analyse customer engagement and interactions with diverse images employed in advertising campaigns. Data were collected from several internet advertising campaigns by multiple firms, and qualitative research was conducted to analyse the underlying user attitudes. The study's findings offer substantial insights into the effectiveness of images generated by artificial intelligence, the ethical implications of these graphics, and their influence on user engagement within the advertising industry.
