SPORTS MARKETING AND ITS RELATIONSHIP TO THE DEVELOPMENT OF SPORTS CLUBS IN BABYLON

Abstract

Abstract:

This study examines the state of sports marketing within sports organizations to understand its current reality and future prospects. It highlights the necessity of exploring all related aspects, such as the market position of sports products, consumer demand, and the various financing methods that can achieve self-sufficiency and even generate added value. This includes utilizing alternative funding sources, such as human resources or sports products, alongside sports themselves, in all their forms, as a resource for this marketing. To understand the importance and necessity of sports marketing within sports organizations, a field study of football clubs leads to the following research question: What is the current state and future prospects of sports marketing within sports organizations?

Sub-questions:

- What are the most important concepts related to sports marketing?

- What is the concept of a sports organization? - What is the current state of sports marketing in sports organizations?

- What are the prospects for sports marketing in sports organizations in the short and medium term?

- What are the prospects for sports marketing in sports organizations in the long term? Research hypotheses: - Some sports marketing practices exist in the football clubs under study.

- In the short and medium term, football clubs adopt the best sports marketing methods to develop themselves.

- In the long term, football clubs strive for the effective implementation of sports marketing to achieve their goals.

Study objectives:

The purpose of this study is to achieve the following objectives:

- To attract the attention of marketing professionals to specialize in the sports field;- To raise awareness among sports officials about the importance of sports marketing today;

- To examine the current state of sports marketing and develop a vision for the future;

- To highlight the importance of sports marketing through its revenue generation and its role in funding various sports organizations;

- To demonstrate the potential for increasing state revenue from taxes and rationalizing government subsidies;

- To study and address the obstacles hindering sports marketing;

- To propose recommendations to increase attention to sports marketing